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Name

Abbreviation

Customers Metric

Customers

Visitors Metric

Visitors

Visitors per Customer

V/C

Sessions Metric

Sessions

Identified Sessions

Identified S.

Session Orders

S-Orders

Sessions per Customer

S/C

Sessions per Visitor

S/V

Session Conversion Rate

S-CR, Session CR

Session $Value

S-$Value

Session $Margin

S-$Margin

Bounce Rate

Bounce%

Average Session Duration

Pages Metric

Pages

Pages per Session

Pages/Session

Product Detail Page Views

PDP Views

Product Detail Page Views per Session

PDP Views/Session

Orders per Session

Orders per Visitor

Orders per Customer

Baskets Abandon Rate

Baskets Abandon%

Baskets Metric

Baskets

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Name

Abbrevation

Orders Metric

Orders

Revenue Metric

Revenue

Margin Metric

Margin

Product Orders

Prod-Orders

Order Quantity

Qty

Average Order Value

AOV 

Median Order Value

MOV

Average Order Margin

AOM

Median Order Margin

MOM

Online Orders Metric /
Offline Orders Metric

Online Orders /
Offline Orders

Online Revenue Metric /
Offline Revenue Metric

Online Revenue /
Offline Revenue

Online Margin Metric /
Offline Margin Metric

Online Margin /
Offline Margin

Online Product Orders /
Offline Product Orders

Online Prod-Orders /
Offline Prod-Orders

Online Order Quantity /
Offline Order Quantity

Online Qty /
Offline Qty

Online Average Order Value /
Offline Average Order Value

Online AOV  /
Offline AOV

Online Median Order Value /
Offline Median Order Value

Online MOV /
Offline MOV

Online Average Order Margin /
Offline Average Order Margin

Online AOM /
Offline AOM

Online Median Order Margin /
Offline Median Order Margin

Online MOM /
Offline MOM

Customer Metrics

Name

Abbrevation

Active Customers

Active C.

Lifetime Orders

LT Orders

Lifetime Value

LT Value

Alerts Metrics

Name

Abbrevation

Alert Metric Value

Value

Alert Metric Value Change

Change

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