Sessions Orders MetricSessions

1.1

Session Orders

S-Orders

1.2

Session Conversion Rate

S-CR, Session CR

1.3

Displays Metric

Displays

2.1

Clicks Metric

Clicks

2.2

Click Orders

2.3, 4

Click Revenue

2.4, 4

Click Margin

YES

2.4

Online Orders Metric

Online Orders

3

Offline Orders Metric

Offline Orders

3

Online Revenue Metric

Online Revenue

3

Offline Revenue Metric

Offline Revenue

3

Requests Metric

Requests

4

Orders Metric

Orders

5, 6,2,3,4,5,6,7

Product Orders

Prod-Orders

1,3,4,5,6,7

Order Quantity

Qty

4,5,6,7

Revenue Metric

Revenue

5, 6

A/B Test CTR Change

CTR Change

7

A/B Test BTR Change

BTR Change

7

A/B Test BTR Confidence

Confidence

7

Alert Metric Value

Value

8

Alert Metric Value Change

Change

81,2,3,4

Margin Metric

Margin

1

Average Order Value

AOV 

2

Median Order Value

MOV

2

Average Order Margin

AOM

2

Median Order Margin

MOM

2