Direct Displays Metric / Related Displays Metric

D-Display / R-Displays

Direct Clicks / Related Clicks

 D-Clicks / R-Clicks

Unique Direct Clicks / Unique Related Clicks

 U-D-Clicks / U-R-Clicks

Direct Click-Through-Rate /
Related Click-Through-Rate

 D-CTR / R-CTR

Direct Request Click-Through-Rate /
Related Request Click-Through-Rate

 D-RCTR /  R-RCTR

Direct Unique Click-Through-Rate /
Related Unique Click-Through-Rate

 U-D-CTR / R-D-CTR

Direct Clicks per Customer /
Related Clicks per Customer

 D-C/C / R-C/C

Direct Clicks per Visitor /
Related Clicks per Visitor

 D-C/V /  R-C/V

Direct Clicks per Session /
Related Clicks per Session

 D-C/S /  R-C/S

Direct Clicks per Request /
Related Clicks per Request

 R-C/R

Direct Click Orders /
Direct Click Orders

 D-Click Orders /  R-Click Orders

Unique Direct Click Orders /
Unique Related Click Orders

 U-D-Click Orders / U-R-Click Orders

Direct Buy-Through-Rate /
Related Buy-Through-Rate

 D-CTR / R-BTR

Direct Click Buy-Through-Rate /
Direct Click Buy-Through-Rate

 D-CBTR / R-CBTR

Direct Request Buy-Through-Rate /
Related Request Buy-Through-Rate

 D-RBTR / R-RBTR

Direct Unique Buy-Through-Rate /
Related Unique Buy-Through-Rate

 U-D-BTR / R-D-BTR

Direct Click Orders per Customer /
Related Click Orders per Customer

 D-CO/C / R-CO/C

Direct Click Orders per Visitor /
Related Click Orders per Visitor

 D-CO/V / R-CO/V

Direct Click Orders per Session /
Related Click Orders per Session

 D-CO/S / R-CO/S

Direct Click Orders per Request /
Related Click Orders per Request

 D-CO/R / R-CO/R

Direct Click Orders per Click /
Related Click Orders per Click

 D-CO/CL / R-CO/CL

Direct Click Revenue /
Related Click Revenue

 D-Click Revenue / R-Click Revenue

Direct Unique Click Revenue /
Related Unique Click Revenue

 D-U-Click Revenue /  R-U-Click Revenue

Direct Click $Value /
Related Click $Value

 D-C$ /  R-C$

Display Direct $Value /
Display Related $Value

 U-D-C$ /  U-R-C$

Request Direct $Value /
Request Related $Value

 RDC$ /  RRC$

Direct Click Revenue per Customer /
Related Click Revenue per Customer

 D-CR/C /  R-CR/C

Direct Click Revenue per Visitor /
Related Click Revenue per Visitor

 D-CR/V /  R-CR/V

Direct Click Revenue per Session /
Related Click Revenue per Session

 D-CR/S /  R-CR/S

Direct Click Revenue per Request /
Related Click Revenue per Request

 D-CR/R /  R-CR/R

Direct Click Revenue per Display /
Related Click Revenue per Display

 D-CR/D /  R-CR/D

Direct Click Revenue per Click /
Related Click Revenue per Click

 D-CR/CL /  R-CR/CL

Direct Click Margin /
Related Click Margin

 D-Click Margin /  R-Click Margin

Direct Unique Click Margin /
Related Unique Click Margin

 D-U-Click Margin /  R-U-Click Margin

Direct Click Margin Value /
Related Click Margin Value

 D-C$M /  R-C$M

Display Direct Margin Value /
Display Related Margin Value

 U-D-C$M /  U-R-C$M

Request Direct Margin Value /
Request Related Margin Value

 RDC$M /  RRC$M

Direct Click Margin per Customer /
Related Click Margin per Customer

 D-CM/C /  R-CM/C

Direct Click Margin per Visitor /
Related Click Margin per Visitor

 D-CM/V /  R-CM/V

Direct Click Margin per Session /
Related Click Margin per Session

 D-CM/S /  R-CM/S

Direct Click Margin per Request /
Related Click Margin per Request

 D-CM/R /  R-CM/R

Direct Click Margin per Display /
Related Click Margin per Display

 D-CM/D /  R-CM/D

Direct Click Margin per Click /
Related Click Margin per Click

 D-CM/CL / R-CM/CL