Who is Boxalino?
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Boxalino is a Swiss AI company developing and operating the Winning Interactions real-time platform.
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These optimizations achieve an additional 5% to 20% revenue percentage and improve the margin and competitiveness accordingly.
What problems does the Boxalino Platform solve?
A broken road between UX and AI
The world of User Experience (UX) saw a great number of improvements during the last few years, from Headless CMS to Micro-services oriented front-end architecture vastly overperforming their monolithic ancestors both in speed and efficiency.
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The main issue is caused by a lack of standards and platforms supporting the way to collect data from your operational systems and to upload predictive models and other types of data back into your operational systems. |
The Data Science Dilemma
One of the most problematic issues with Data Science for SMBs the amount of time needed for Data engineering (mainly collecting, cleaning, and organizing data) which represents a scary 80% of the time for most Data Scientists.
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Read more about this topic and what to do about it in How to orient your Company towards Data Science? |
Data Engineering Overload, Reporting without Actions, Big but Bad Data
As a result, data scientists tend to be overloaded with Data Engineering and pain to produce dashboards and reports for the management.
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As a result, you are likely to be swamped below a gigantic pile of heterogeneous data from different sources, in different formats, all of which are quite big (which makes them costly and hard to transfer) but are not what you need to actually bring a business impact that is measurable with an a/b tests so you know what you gain out of it.
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The solution with Boxalino Winning Interactions Platform
Boxalino offers a complete Data Science Ecosystem.
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Get basic training on the Boxalino Intelligence Admin so that non-technical people can start to configure and optimize Boxalino Best Practices step-by-step with A/B Testing.
Benefit from the value of our Certified Data Science Partners who can configure many standardized Artificial Intelligence projects in the Boxalino platform (e.g.: Customer Clustering)
Find and train a Winning Interactions Hero in your team (not necessarily a technical person)
When you are ready, engage your own Data Science Analyst to get trained on Boxalino
A Data Science Ecosystem VS a Black Box Engine
Unlike other systems, Boxalino is not a recommendation engine working as a black box and claiming to have “great AI” which you can’t actually really see.
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With Boxalino, you have one single and fully open Data Science Ecosystem. Boxalino supports automatically all your fundamental needs for each of the functions of your e-shop (product and content search, product recommendations, personalization, a/b testing, personalized newsletter, push notification and print marketing, customer journeys, online behaviors, sales, and customer-centric reporting, …). Boxalino brings you a complete Data Science Environment with a complete Data Warehouse built on Google BigQuery and full automation to deploy data and Machine Learning Predictive Models in your operational environments (like your e-shop and your newsletter and communication systems). Any data scientist can learn (and will love) to work in the Boxalino Data Science Ecosystem. |
The Boxalino Winning Interactions Platform
In this “Lamp” diagram, we illustrate the entire Boxalino Winning Interactions Platform.
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1. Boxalino Intelligence Admin, WPO and Narrative (Layout) API
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Boxalino Intelligence Admin lets you confirm all Boxalino Widget & Page Optimizers (WPO) : WELCOME, SEARCH, UPSELL, …
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Learn more about the Boxalino WPOs…
Each WPO is delivered to your Website as a Narrative with a unified API: the Boxalino Narrative (Layout) API.
Learn more about the Boxalino Narratives.
2. Integrate Boxalino Narratives in your Website
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Your IT can then integrate the Boxalino Narratives in your Website, which is becoming now an A/B Testing Front-end.
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Learn more about how to integrate Boxalino Narrative (in Magento, Shopware, or any other system).
3. Structured In-page tracking of the user behaviors (scrolling, clicks, …)
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Boxalino collects every call to its API (both the structured request and its response) and makes it available in the Open Data Warehouse.
But that’s not all! Boxalino Tracker observes the scrolling and clicking behaviors of each visitor on each page and identifies (according to the screen of the device) what exactly appeared on the screen, for how long the customer looked at it, and what was clicked from where (exact KPI attribution).
Learn more about How Boxalino tracks structured data automatically
4. The Open Data Warehouse (CODW) on Google Cloud Platform (GCP)
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All the data collected by:
Data Exports from systems (products, customers, transactions, ratings, vouchers, bundles, etc.)
Learn more about our Data Integration StructuresEvery request and response to our API
Every event tracked by our tracker
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The Data Warehouse will be there for you, even if you don’t plan to use it at the beginning. But it will have collected months (and maybe years) of data for when you decide to start working with them!
Learn more about our Open Data Warehouse (CODW)
5. AI Automation (BAIA) & Analytics, Insight, Reports (B/C AIR)
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Boxalino automates the generation of hundreds of pages of relevant and actionable reports automatically with Google Data Studio
Learn more about Analytics, Insight, Reports BAIR (use the standard reports) and CAIR (build your own reports on the basis of our reporting tables)
Boxalino also provides advanced standardized Artificial Intelligence Automation (BAIA) so you can benefit from the value of Machine Learning without having to develop it yourself (e.g.: Deep Collaborative Filtering, Customer Clustering, …)
6. Marketing Automation with the Data Science Lab (B/C DSL)
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All the results of the automated reports (B/C AIR) and standardized Artificial Intelligence (BAIA) are loaded in another Data Warehouse, the LAB, which instead of collecting coming from your systems, collect all the data that should go back in the real-time platform of Boxalino (and other systems like your Newsletter) to be used by your marketers in an actionable way (improve recommendations, search relevance, personalization, communication journeys, etc.).
This is the second and very important piece of the puzzle, the standardization of deploying data science into your operational systems.
Learn more about the Data Science Lab BDSL (when done by Boxalino and its Certified Partners) and CDSL (when it is done by your team).
7. Integrate Boxalino with your own Data Science team
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Finally, while everything will work well automatically with the standard system of Boxalino (the Lamp part of the illustration), Boxalino takes even more sense if (or maybe more when) you want to develop your own data science activities.
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integrate Boxalino Open Data Warehouse (CODW) with your Own Data Warehouse (consolidate the data with other sources like ERP, CRM, PIM, or your Online Ads)
do your own Analytics in Google BigQuery (or other systems)
do your own Reporting in Google Data Studio (or other systems)
Integrate external AI providers or develop even your own Predictors using AI
and load the results in the Data Science Lab so that the data goes automatically to your operational systems (website, newsletter, app, …)
And for when you are ready to get involved into Data Science
The different types of Data Scientists
As we explained in detail, in How to orient your Company towards Data Science? , there are 3 key profiles of Data Scientists:
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Read more about this topic and what to do about it in How to orient your Company towards Data Science? |
What Boxalino exactly means for a Data Science Analyst?
Boxalino provides the entire ecosystem to your Data Science Analysts. All the hurdles are removed!
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