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In this report, you will get a detailed overview about how the different widgets are performing.
In addition to the well known KPI’s from Google Analytics, this report shows you more accurate metrics generated by the Boxalino Engine. Instead of having metrics per page we are providing this information for each widget. Since we are able to comprehend exactly what was shown on the device of the customer and what she/he clicked on, we provide a new level of Click-Through-Rate and Buy-Through-Rate you never had before.
These information help you to better understand and monitor each step of your Customer Journey. This way you can easily check the success of your activated Widgets, or detect weak spots on your website. For example, you can compare the Buy-Through-Rate for the Navigation and the Search to comprehend where the Customers are actually adding the Product to the Basket they end up buying. (Even though they used both widgets during their session)
In addition we show the evolution of all KPI’s over time. This will help you to see trends in the Customer Behavior. If the number of Customers using the Widget Navigation is decreasing, and increasing for the Widget Search, this means that Customers are shifting their Behavior to use the Search more often.
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