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Name

Abbreviation

Direct Clicks / Related Clicks

 D-Clicks

Related Clicks

 R/ R-Clicks

Unique Direct Clicks / Unique Related Clicks

 U-D-Clicks

Unique Related Clicks

 U/ U-R-Clicks

Direct Click-Through-Rate

 D-CTR

Direct Request /
Related Click-Through-Rate

 D-CTR / R-RCTRCTR

Direct Unique Request Click-Through-Rate

 U-D-CTR

Direct Clicks per Customer

 D-C / C

Direct Clicks per Visitor

 D-C/V

Direct Clicks per Session

 D-C/S

Direct Clicks per Request

 D-C/R

Related
Related Request Click-Through-Rate

 D-RCTR /  R-CTRRCTR

Related Request Direct Unique Click-Through-Rate  R-RCTR/
Related Unique Click-Through-Rate

 R U-D-CTR / R-D-CTR

Direct Clicks per Customer /
Related Clicks per Customer

 R D-C/C / R-C/C

Direct Clicks per Visitor /
Related Clicks per Visitor

 D-C/V /  R-C/V

Direct Clicks per Session /
Related Clicks per Session

 D-C/S /  R-C/S

Direct Clicks per Request /
Related Clicks per Request

 R-C/R

Direct Click Orders /
 D-Direct Click Orders

Related  D-Click Orders /  R-Click Orders

Unique Direct Click Orders /
Unique Related Click Orders

 U-D-Click Orders

Unique Related Click Orders

 U/ U-R-Click Orders

 

Direct Buy-Through-Rate /

 D-BTRDirect Click Buy-Through-Rate

 D-CBTR

Direct Request Buy-Through-Rate

 D-RBTR

Direct Unique Buy-Through-Rate

 U-D-BTR

Direct Click Orders per Customer

 D-CO/C

Direct Click Orders per Visitor

 D-CO/V

Direct Click Orders per Session

 D-CO/S

Direct Click Orders per Request

 D-CO/R

Direct Click Orders per Click

 D-CO/CL

Related Buy-Through-Rate

 R-BTR

Related Click Buy-Through-Rate

 R-CBTR

Related Request Buy-Through-Rate

 R-RBTR

Related Unique Buy-Through-Rate

 R-D-BTR

Related Click Orders per Customer

 R-CO/C

Related Click Orders per Visitor

 R-CO/V

Related Click Orders per Session

 R-CO/S

Related Click Orders per Request

 R-CO/R

Related Click Orders per Click

 R-CO/CL

Direct Click Revenue

 D-Click Revenue

Direct Unique Click Revenue

 D-U-Click Revenue

Direct Click $Value

 D-C$

Display Direct $Value

 U-D-C$

Request Direct $Value

 RDC$

Direct Click Revenue per Customer

 D-CR/C

Direct Click Revenue per Visitor

 D-CR/V

Direct Click Revenue per Session

 D-CR/S

Direct Click Revenue per Request

 D-CR/R

Direct Click Revenue per Display

 D-CR/D

Direct Click Revenue per Click

 D-CR/CL

Related Click Revenue

 R-Click Revenue

Related Unique Click Revenue

 R-U-Click Revenue

Related Click $Value

 R-C$

Display Related $Value

 U-R-C$

Request Related $Value

 R-C$

Related Click Revenue per Customer

 R-CR/C

Related Click Revenue per Visitor

 R-CR/V

Related Click Revenue per Session

 R-CR/S

Related Click Revenue per Request

 R-CR/R

Related Click Revenue per Display

 R-CR/D

Related Click Revenue per Click

 R-CR/CL

Direct Click Margin

 D-Click Margin

Direct Unique Click Margin

 D-U-Click Margin

Direct Click Margin Value

 D-C$M

Display Direct Margin Value

 U-D-C$M

Request Direct Margin Value

 RDC$M

Direct Click Margin per Customer

 D-CM/C

Direct Click Margin per Visitor

 D-CM/V

Direct Click Margin per Session

 D-CM/S

Direct Click Margin per Request

 D-CM/R

Direct Click Margin per Display

 D-CM/D

Direct Click Margin per Click

 D-CM/CL

Related Click Margin

 R-Click Margin

Related Unique Click Margin

 R-U-Click Margin

Related Click Margin Value

 R-C$M

Display Related Margin Value

 U-R-C$M

Request Related Margin Value

 R-C$M

Related Click Margin per Customer

 R-CM/C

Related Click Margin per Visitor

 R-CM/V

Related Click Margin per Session

 R-CM/S

Related Click Margin per Request

 R-CM/R

Related Click Margin per Display

 R-CM/D

Related Click Margin per Click

 R-CM/CL