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Communications: Newsletter, Trigger/Transaction Emails, Push Notifications, Print Marketing

WPO Levels

Level

Type

Description

Comments

1

Widget

WPOs with widgets returning products (search results or product recommendations)

This level covers all types of product results and recommendations accross all the customer journey, this is typically where our clients start their projects with Boxalino

2

Widget

WPOs with widgets returning other types of contents (banners, blog articles, overlays messages)
as well a guidance (FIND) and triggers (RE-TARGET)

This level covers all type of content which can be integrated with Boxalino (ideally from a headless CMS)

3

Page (dynamic layout logic)

WPOs with dynamic layout logics which define and affect the layout of the page

This levels covers the dynamic layout logic defining what defined content and LEVEL 1 and 2 widgets should appear on a page

4

Page (advanced)

WPOs with advanced output types (e.g.: real-time pricing)

If you are interested in Level 4 WPOs, please contact Boxalino for more details

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