...
Optimal guidance in the customer journey
...
...
AWARENESS
Your visitor becomes aware of your e-shop or one of your offers
Website Pages: Home page and other broad start and landing pages
...
CONSIDERATION
Your visitor considers and decides whether the offer is relevant to her or not
Website Pages: Search result page, Product listing pages, and other narrow landing pages
...
EVALUATION
Your visitor begins to compare offers and, if necessary, providers
Website Pages: Product Detail Page, Blog or Content Post
...
PURCHASE
Your visitor starts the process of making the purchase
Website Pages: Add-to-basket Overlay, Basket page
...
LOYALTY
Your visitor comes back to make follow-up purchases
Website Pages: My Account page, Logged-in home page
...
RELATIONSHIP
Your visitor is successfully addressed with "outbound" information
...