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Name | Abbreviation | |||||
|---|---|---|---|---|---|---|
Direct Clicks / Related Clicks | D-Clicks / R-Clicks | |||||
Unique Direct Clicks / Unique Related Clicks | U-D-Clicks / U-R-Clicks | |||||
Direct Click-Through-Rate / | D-CTR / R-CTR | |||||
Direct Request Click-Through-Rate / | D-RCTR / R-RCTR | |||||
Direct Unique Click-Through-Rate / | U-D-CTR / R-D-CTR | |||||
Direct Clicks per Customer / | D-C/C / R-C/C | |||||
Direct Clicks per Visitor / | D-C/V / R-C/V | |||||
Direct Clicks per Session / | D-C/S / R-C/S | |||||
Direct Clicks per Request / | R-C/R | |||||
Direct Click Orders / | D-Click Orders / R-Click Orders | |||||
Unique Direct Click Orders / | U-D-Click Orders / U-R-Click Orders | |||||
| Direct Buy-Through-Rate / | D-BTR | D-CBTR | Direct Request Related Buy-Through-Rate | D-RBTRCTR / R-BTR | |
Direct Unique Click Buy-Through-Rate | U-D-BTR | Direct Click Orders per Customer | D-CO / C | D-CO/V | ||
Direct Click Orders per Session | D-CO/S | |||||
Direct Click Orders per RequestBuy-Through-Rate | D-COCBTR / R-CBTR | |||||
Direct Click Orders per Click | D-CO/CL | Related Request Buy-Through-Rate / | R-BTR | Related Click Request Buy-Through-Rate | R-CBTR | Related Request D-RBTR / R-RBTR |
Direct Unique Buy-Through-Rate / | R-RBTR | Related Unique Buy-Through-Rate | R U-D-BTR / R-D-BTR | |||
Direct Click Orders per Customer / | R D-CO/C / R-CO/C | |||||
Direct Click Orders per Visitor / | R D-CO/V / R-CO/V | |||||
Direct Click Orders per Session / | R D-CO/S / R-CO/S | |||||
Direct Click Orders per Request / | R D-CO/R / R-CO/R | |||||
Direct Click Orders per Click / | R D-CO/CL / R-CO/CL | |||||
Direct Click Revenue / | D-Click Revenue / R-Click Revenue | |||||
Direct Unique Click Revenue / | D-U-Click Revenue / R-U-Click Revenue | |||||
Direct Click $Value / | D-C$ / R-C$ | |||||
Display Direct $Value / | U-D-C$ / U-R-C$ | |||||
Request Direct $Value / | RDC$ / RRC$ | |||||
Direct Click Revenue per Customer / | D-CR/C / R-CR/C | |||||
Direct Click Revenue per Visitor D-CR / V | D-CR/S | Direct Click Revenue per Request | DV / R-CR/RV | |||
Direct Click Revenue per Display D-CRSession / D | D-CR/CL | Related Click Revenue | S / R-Click Revenue | |||
Related Unique Click Revenue | R-U-Click Revenue | |||||
Related Click $Value | R-C$ | |||||
Display Related $Value | U-R-C$ | |||||
Request Related $Value | R-C$CR/S | |||||
Direct Click Revenue per Request / | D-CR/R / R-CR/CR | |||||
Related Direct Click Revenue per Visitor R-CRDisplay / V | R D-CR/S | Related Click Revenue per Request | /D / R-CR/RD | |||
Related Direct Click Revenue per Display R-CRClick / D | D-CR/CL / R-CR/CL | |||||
Direct Click Margin / | D-Click Margin / R-Click Margin | |||||
Direct Unique Click Margin / | D-U-Click Margin / R-U-Click Margin | |||||
Direct Click Margin Value / | D-C$M / R-C$M | |||||
Display Direct Margin Value / | U-D-C$M / U-R-C$M | |||||
Request Direct Margin Value / | RDC$M / RRC$M | |||||
Direct Click Margin per Customer / | D-CM/C / R-CM/C | |||||
Direct Click Margin per Visitor D-CM / V | D-CM/S | Direct Click Margin per Request | DV / R-CM/RV | |||
Direct Click Margin per Display D-CMSession / D | D-CM/CL | Related Click Margin | S / R-Click Margin | Related Unique Click Margin | R-U-Click MarginCM/S | |
Direct Click Margin per Request / | R-C$M | |||||
Display Related Margin Value | U-R-C$M | |||||
Request Related Margin Value | R-C$M | |||||
Related Click Margin per Customer | R-CM/C D-CM/R / R-CM/R | |||||
Direct Click Margin per Display / | R D-CM/V | Related Click Margin per Session | D / R-CM/SD | |||
Related Direct Click Margin per Request R-CMClick / R | R D-CM/D | Related Click Margin per Click | /CL / R-CM/CL |