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Widget Request, Display & Click Metrics
Requests & Displays
Name | Abbreviation |
|---|---|
Requests Metric | Requests |
Unique Requests | U-Requests |
Requests per Customer | R/C |
Requests per Visitor | R/V |
Requests per Session | R/S |
Displays Metric | Displays |
Unique Displays | U-Displays |
Displays per Customer | D/C |
Displays per Visitor | D/V |
Displays per Session | D/S |
Displays per Request | D/R |
Display Rate | Display% |
Unique Display Rate | U-Display% |
Clicks (engagement)
Name | Abbreviation |
|---|---|
Clicks Metric | Clicks |
Unique Clicks | U-Clicks |
Click-Through-Rate | CTR |
Request Click-Through-Rate | RCTR |
Unique Click-Through-Rate | U-CTR |
Clicks per Customer | C/C |
Clicks per Visitor | C/V |
Clicks per Session | C/S |
Clicks per Request | C/R |
Clicks per Display | C/D |
Clicks (orders)
Name | Abbreviation |
|---|---|
Click Orders | |
Unique Click Orders | U-Click Orders |
Buy-Through-Rate | BTR |
Click Buy-Through-Rate | CBTR |
Request Buy-Through-Rate | RBTR |
Unique Buy-Through-Rate | U-BTR |
Click Orders per Customer | CO/C |
Click Orders per Visitor | CO/V |
Click Orders per Session | CO/S |
Click Orders per Request | CO/R |
Click Orders per Display | CO/D |
Click Orders per Click | CO/CL |
Clicks (revenue)
Name | Abbreviation |
|---|---|
Click Revenue | |
Unique Click Revenue | U-Click Revenue |
Click $Value | C$ |
Display $Value | U-C$ |
Request $Value | RC$ |
Click Revenue per Customer | CR/C |
Click Revenue per Visitor | CR/V |
Click Revenue per Session | CR/S |
Click Revenue per Request | CR/R |
Click Revenue per Display | CR/D |
Click Revenue per Click | CR/CL |
Clicks (margin)
Name | Abbreviation |
|---|---|
Click Margin | |
Unique Click Margin | U-Click Margin |
Click Margin Value | C$M |
Display Margin Value | U-C$M |
Request Margin Value | RC$M |
Click Margin per Customer | CM/C |
Click Margin per Visitor | CM/V |
Click Margin per Session | CM/S |
Click Margin per Request | CM/R |
Click Margin per Display | CM/D |
Click Margin per Click | CM/CL |
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