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WPO | Journey Step | Level | Description |
|---|---|---|---|
AWARENESS | 1 | Product suggestions on start pages | |
CONSIDERATION | 1 | In-site Search and Product Listings | |
EVALUATION | 1 | Similar Product Suggestions on PDP | |
PURCHASE | 1 | Product Suggestions on Overlay and Basket Page | |
LOYALTY | 1 | Product Suggestions on My Account Page | |
RELATIONSHIP | 1 | Product Suggestions in E-Mails | |
AWARENESS | 2 | Banner Suggestions in E-shop and E-Mail | |
CONSIDERATION | 2 | Guided Finder with Soft Facets | |
EVALUATION | 2 | Promote Blog and Editorial Content | |
PURCHASE | 2 | Promote X-Selling with Order-level Incentives | |
LOYALTY | 2 | Ask questions and promote surveys | |
RELATIONSHIP | 2 | Trigger mails based on individual behavior | |
AWARENESS | 3 | Dyamic Layout on Start Pages | |
CONSIDERATION | 3 | Dynamic Layout on Product Listing Pages | |
EVALUATION | 3 | Dynamic Layout on Product Detail Pages | |
BUNDLE | PURCHASE | 3 | Real-Time Generation of Bundle Deals |
INCENTIVIZE | LOYALTY | 3 | Create & Promote individual Coupons |
NOTIFY | RELATIONSHIP | 3 | Unified Omni-channel Communication |
EVOLVE | AWARENESS | 4 | Progressively learned suggestion groups |
GUIDE | CONSIDERATION | 4 | Individualized Menus Structure & Highlights |
PROVE | EVALUATION | 4 | Promote Social Proof (Reviews, Ratings, …) |
PRICE | PURCHASE | 4 | Real-time Generation of individualized pricing |
REFER | LOYALTY | 4 | Promote loyalty with Referral incentives |
CLUSTER | RELATIONSHIP | 4 | Segment customers from prior behaviors |