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Communications: Newsletter, Trigger/Transaction MailsEmails, Push Notifications, Print Marketing

Levels

Level

Description

Comments

1

WPOs with widgets returning products (search results or product recommendations)

This level covers all types of product results and recommendations accross all the customer journey, this is typically where our clients start their projects with Boxalino

2

WPOs with widgets returning other types of contents (banners, blog articles, overlays messages)
as well a guidance (FIND) and triggers (RE-TARGET)

This level covers all type of content which can be integrated with Boxalino (ideally from a headless CMS)

3

WPOs with dynamic layout logics which define and affect the layout of the page

This levels covers the dynamic layout logic defining what defined content and LEVEL 1 and 2 widgets should appear on a page

4

WPOs with advanced output types (e.g.: real-time pricing)

If you are interested in Level 4 WPOs, please contact Boxalino for more details

What are Widgets?

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Each WPO is a container of widgets.

Widgets are the visual building blocks of your e-shop.

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  1. Every single widget counts

  2. Their interaction counts

  3. Each Boxalino WPO optimizes contains one widgetor several widgets

  4. What the WPO does in real-time

  5. What the WPO does with real-time Coordination with all other WPOs

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All this happens in real-time and individually for each visitor thanks to Boxalino.

Widgets are typically used in only one location of a page (like the home page) or a category of pages (like the product detail pages).

Optimization & Personalization

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