In the Strategies section, the administrator can create and modify Widgets within the 24 Widget & Page Optimizers containers (WPOs). Each WPO addresses a specific aspect of the web-site (e.g.: search results (SEARCH / NAVI), product recommendations on the PDP (UP-SELL) or banner personalization (PROMOTE)). Each Widget can be connected to a specific part of a page of the web-site or as the controller of the layout of a page. The strategies define the dynamic logic used by the system to define what content should be returned in each situation.

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